SРЕCIFIC FЕАTURЕS ОF THЕ CОNCЕРTUАL FRАMЕWОRK ОF SОCIАL MАRKЕTING

Annotatsiya

In this article, the specific features of social marketing, as well as the complexity of the object itself, that is, the interaction of commercial and non-commercial institutions in this field, determine some specific features in determining the concerted foundations of social marketing. issues such as the analysis of the importance of the concept of social marketing in the social sphere and its main concerted principles in the spheres of its application were considered.