MODERN DIGITAL TOOLS IN SMALL BUSINESS MANAGEMENT
this article examines the importance of digital transformation for small businesses, which has great potential for further modernization of society and integration of the national economy into global processes. A number of benefits offered by the digitalization process for small businesses are explored. The problem of lack of digital competencies, which is the main barrier to increasing the competitiveness of the economy, is especially emphasized. The study examined the work of domestic and foreign researchers and experts on digitalization of the private sector. A number of modern software for small business management aimed at automating business processes have been proposed.